This is a very delayed post. I should have done this at least two weeks ago, but somehow it’s appropriate as Christmas is right around the corner, and I’m drinking a few beers. Like a skeleton horse outta hell, I AM has dropped out of nowhere and is here to cause some serious ruckus. Their team roster reads like a Who’s Who of snowboarding. Not to be a one trick pony, they also have a skate and surf team. I know, you’re saying “Great another t-shirt company.” Oh no friend, they also have sweatshirts, caps, skateboard decks and even some beanies, somewhere. Revolutionary!
From their Manifesto, “I AM is a simple statement that encourages us to be free from the herd and join the movement of self-expression.” Talk is cheap. Does I AM put up or are they going to have to shut up? I posed that question to a nameless, pro snow shred. His response was captured in the above text message when I asked about I AM. John Makens was one of the geniuses behind the Illluminati movie, Water to Wine. It’s sick and has a cameo by Harrison Ford. Nuff said.
For those of you need further proof, check out this little clip of some early season snowboarding. Oh and did I mention that Travis Rice, Drago, Willie, Wastell, Langlois, Otterstrom and Carter all ride for them? Want to buy their stuff, click here. Wanna show your pride on Facebook? Become a fan. MySpace is your thing? Here. Stay tuned for more I AM news and a complete review of their high tech schwag.