In snowboarding, collaborations are the mid-season release or limited edition collection for 2014. It seems like everyone is doing a collaboration. It’s the “in” thing to do. Burton Snowboards has been doing some type of collaboration for probably over 15 years. Whether it’s graphics from Mark Gonzales or Ron English or Stash or Kid Robot, Burton …
We’ve all been waiting for this, and now it’s here. The next iteration of the Red Bull Super Natural contest. You didn’t think they could up the ante, but they did. Congrats in advance to Baldface Lodge and Travis Rice. Cannot wait!
As many of you know, we made the decision (in reality she made her own decisions) to have the Bean start snowboarding last winter. A bit unconventional by most standards, but if she likes it and is comfortable, who are we to disagree? My background includes a stint as a ski and snowboard instructor at …
So about a year ago, I heard rumblings of a small snowboard company in the backwaters of Southern Vermont. Ok, no big deal right? Well then I heard that they were making snowboards by hand, using US sourced sustainably farmed wood with the same eco-resin that Grain Surfboards uses. Started by Jesse Loomis, former staff …
80 Proof- Secret’s Out on the Craig Kelly Proto Facility You gotta love watching a snowboard come to life, especially something super cool and misty. Winter’s right around the corner.
As a marketer, consumer profiles drive you. They are the treasure map, the Rosetta Stone and the Bible all rolled into one. They are your archetypes and weathervanes that chart the course for what products you develop, how you tell stories and where you place your dollars and euros. A long time ago, Claritas/Nielsen created …
When I left for Las Vegas, the sun was shining, temps were in the 80s, and I had just swum in the pool (unheated) the prior evening. When I arrived home on Saturday at 1am, there was a chill in the air and some leaves on the ground. I chalked it up as jet lag, …
As reported by the LA Times. Collaboration Nation: Burton Snowboards gives ‘Tron’ the boot
CELEBRATE THE FIRST DAY OF WINTER – GO SNOWBOARDING DAY!Free Entry to a Lifetime Lifestyle – A Holiday Present For All Note: I was lazy so cut and paste the press release. Please direct all love or hate to Mountain Creek. Thanks. Winter means everything to Mountain Creek, and there’s little doubt that winter weather …